You want me to blog?
You must be joking!
You heard of a blog before, but paid little attention, likely because you didn’t know what it was.
The term ‘blog’ is a contraction of ‘web blog’. It’s your online journal. It’s a place to share your knowledge. If you’re smart, you’ll blog on a regular basis. It gives reason for people to follow you, to return to your blog site, to buy your product or service.
You’re the expert.
The huge plus side of blogging is you are constantly sending new information to the Search Engines.
Search Engines LOVE content!
Not a writer? Hire one. There are expert writers out there that will blog on your site. There are journalism students who would love to write for you. You pay them, you get on with your business.
The main thing is, you have new content. Did I mention new content?
Blogging is the easiest way to keep content current on your website.
You will need a blog content management system.
We use WordPress – the leading blog and content management software. It’s simple to customize and can be implemented seamlessly into your existing website. Google will crawl your blog as part of your website.
Ideally, you should try to blog once a week, more often if you can.
What should you blog about?
It can be information about your industry, your business, your products, new products. The information should be useful to your readers. It needs to be relevant.
By including news on your blogs, how-to’s, product announcements, you’ll develop an audience that will return to your blog and help get you more traffic by sharing it on their social media; Facebook and Twitter.
Blogging can be intimidating at first, you’re being transparent, but you’re also being useful to others, sharing your knowledge.
Soon you’ll find blogging is a snap.
You’ll come up with endless topics.
You’ll look forward to your next blog article.
You….will be a blogger.
You will love it…
You will get your site ranked higher on the search engines.
Blogging! Who knew it could be so easy and so much fun!
The definition on Wikipedia goes something like this. (Okay, exactly like this…)
“A web feed (or news feed) is a data format used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it. Making a collection of web feeds accessible in one spot is known as aggregation, which is performed by an aggregator. A web feed is also sometimes referred to as a syndicated feed.”
So what does that mean?
It means you are not put on an email list to receive the feeds, which means you are able to still get the information you have signed up for but you will not be threatened by spam, identity theft, phishing, and viruses that are associated with being on email lists. You never give them your actual email address. If no longer want to subscribe, you just remove the feed from your aggregator.
If you visit certain sites with consistency, without RSS, the only way you will know if new content has been added is to go there to check. That is time consuming. RSS is an information aggregation technology that helps you integrate the websites you visit in one browser or one page that can show the updated information from all the sites you choose. That includes showing you text, pictures, music, or video. You find the symbol on the website of your choice and add it to your RSS reader.
Many thousands of bloggers, podcasters, and video bloggers publish feeds so they are better connected to their readers.
How do you publish your own feeds?
If you have a website, a blog, audio/video content, or photographs, you can offer a feed of your content. Your feed is published automatically if you use popular blogging platforms or publishing tools like TypePad, WordPress, or Blogger.